SAMSUNG FLAGSHIPS – UNFOLD THE UNLIVED

The Q7B7 campaign launched with the core message:
“Unfold When Life Matters”, positioning the device as a tool that empowers users to lead their lives while unfolding deep connections during significant life moments.

Now entering the Sustain Phase, the brand must maintain momentum while deepening emotional resonance and cultural relevance.

In what new and relevant life moments can Q7B7 prove its value, making it worth switching or upgrading for?

WAVE 1: Ultra Experience Meets Real Life

Keep excitement alive by reinforcing Q7B7’s specs and USPs while injecting lifestyle storytelling to show real value.

People are increasingly attuned to what gives them purpose and passion.

Yet instead of taking the leap, many settle for unlived, frustrated versions of the life they want.

An unlived frustrated version is when people orbit close to their passion but never fully live it. Instead of stepping into the life they crave, they choose safer, adjacent roles, remaining near their dream, but not inside it.

This leaves them with a lingering sense of regret and yearning. They know what matters and that doing it would bring fulfillment, but they hold back, afraid to leave behind the comfort of the familiar.

• 30% of people said their biggest regret was not pursuing a passion-driven career, especially in creative fields like design, writing, and entrepreneurship.

• 70% wished they had pursued more creative ambitions (e.g., writing, art, music) earlier in life.

• 89% of Gen Z say having a sense of purpose is crucial to career satisfaction and well-being.

The unlived life never disappears. It lingers as regret and frustration.

Deep down, people want to stop orbiting and start unfolding the life they were meant to live.

A new way of doing and thinking gradually leads to the transformation of self, and of the things we choose to have.

Q7B7 delivers an ultra experience with breakthrough functionalities that empower people to do things differently, thrive in new possibilities, and move toward the life they’re meant to live.

Unfold When Your Unlived Life Matters

Q7B7 empowers people to break free from orbiting the life they only wish for, and step into the bigger life they crave.

With always-one-step-ahead innovations like Generative Edit, Camera Quality, Audio Eraser, Larger Screen, and Gemini Live; Q7B7 delivers an ultra experience that keeps people present with what matters and unfolds new creative and life possibilities

From Frustration to Fruition

Turn the frustration of unrealized passions into the fuel for confident action.

Foldables become the enabler, giving people the tools to capture, create, and share their unlived stories, and transform them into lived possibilities.